Recently, I had a conversation with a loan officer who was considering buying leads for realtors to entice them to work with him. His reasoning? “Realtors want leads, so I just want to provide them with what they ask for.”
In the world of mortgage brokering, success isn’t just about generating leads or constantly networking. It’s about creating a consistent, sustainable system that not only brings in leads but also converts them into satisfied clients—over and over again.
![18 Best Networking Tools For 2023 [+ FREE] 🚀](https://images.leadconnectorhq.com/image/f_webp/q_80/r_1200/u_https://storage.googleapis.com/msgsndr/tGId8GQFwTEbZsCeyMnx/media/64a91f3b6eb83732d5c20ec4.png)
Networking tools help you speed up specific discovery and lead management tasks that would otherwise take up so much of your time. Even though LinkedIn networking is the best way to find new referral sources, there is still a lot of manual work, such as finding the leads’ contact information.
Traditional ways of establishing referral partnerships with Realtors is to kiss-ass. If you only followed the new and working method, you'd generate more income in less time while keeping your dignity in tact.