Loan officers (MLOs), you might not realize it, but you’re in a trap. And trust me, it's a good one—one that leads you in the right direction.
In the age of digital networking, connecting with real estate agents is no longer as simple as picking up the phone.
The One-To-Many Marketing Approach proves superior, yet so many MLOs opt in for marketing directly to consumers, cold. Why?
In today's digital age, creating quality content is key to attracting and engaging with potential clients, especially in the competitive world of real estate. For mortgage loan officers, leveraging video content can be a powerful tool to showcase expertise, build credibility, and ultimately, attract real estate agents to collaborate and refer clients. In this guide, we'll walk you through the process of creating impactful video content that resonates with real estate professionals.