Boolean Search & Why It's Important

February 08, 20242 min read

Introducing Our Unique Approach Creating A Passive Referral Network Growth Strategy for Mortgage Professionals

At WA Marketing Solutions, we've harnessed the power of LinkedIn Boolean search to revolutionize the way mortgage professionals like you connect with potential referral partners.

Our tailored systems are designed to passively generate a steady stream of referral partners, saving you time and resources while maximizing your outreach efforts.

What exactly is LinkedIn Boolean search, and why is it crucial for your strategy for building a referral based business?

LinkedIn Boolean search is a sophisticated query technique that leverages Boolean operators like AND, OR, NOT, (), and “” to refine your search parameters, ensuring you only engage with the most relevant leads.

By combining keywords and phrases strategically, you can navigate through LinkedIn's vast network with precision, targeting potential referral partners while filtering out unrelated profiles.

Here's how we've integrated Boolean search into our approach at WA Marketing Solutions:

Our experienced sales team relies on Boolean search daily to streamline their filtering activities on LinkedIn. By employing this advanced prospecting strategy, we've achieved remarkable results, catapulting our referral partners network from 0 to over 6,000 in just 6-7 months.

But how exactly can you make the most of Boolean search on LinkedIn?

To harness the full potential of Boolean search, it's essential to understand its rules, operators, and application within LinkedIn's platform. Here's what you need to know:

Boolean Search Rules & Operators: Master the fundamentals of Boolean search, including uppercase operators like AND, OR, and NOT, as well as the use of quotation marks and parentheses for complex queries.

Using these function, you can ultimately exclude "bad leads" and be left with only the ones you want, and because this is on LinkedIn, the amount of potential leads are unlimited!

To illustrate the effectiveness of Boolean search, we've curated 3 examples of Boolean search strings specifically tailored for mortgage professionals:

1. Realtor OR "real estate agent" NOT assistant

2. NOT property AND (management OR manager)

3. (Realtor AND Investor) NOT commercial NOT compliance NOT "sellers agent"

At WA Marketing Solutions, we understand that navigating the complexities of Boolean search can be daunting.

That's why we've created a mini course teaching LOs how to do this in our Sales Navigator Crash Course for MLO!

Click the link below to get it at a discount today!

sales navigatorlinkedinbooleansearch
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