Agents Ghosting Your Messages?

Agents Ghosting Your Messages?

How to Attract Real Estate Agents Without Sounding Salesy 🚀

Your objective will be to learn how to craft personalized outreach messages that attract real estate agents and get them wanting to meet with you.

Let’s clear something up right away:

There is no magic message that works 100% of the time. And that’s okay.

The real goal is to build a repeatable system - messages you (or your team) can use over and over that consistently convert a percentage of people into conversations. When you have this resource dialed in, ghosting stops being a problem, and outreach becomes predictable.

Lesson 1: The Connection Message 🤝

The connection message is the very first message sent alongside a connection or friend request (LinkedIn, Facebook, Instagram, etc.).

Its only purpose:
👉 Get them to accept the connection.
Nothing more.

Most MLOs mess this up by over-explaining, pitching, or trying to sell too early. That usually scares people off or gives them no reason to respond.

The Formula

Create curiosity. Don’t sell.

Example:

“Hi NAME, I’d like to connect as I’m looking to speak with a local real estate agent.”

That’s it.

Simple messages like this consistently perform best, with about a 15% connection rate in testing across 100+ variations.

Lesson 2: The Welcome Message 👋

The welcome message is sent 1 hour after someone accepts your request.

Its purpose:
State your intent clearly and invite a conversation, not a commitment.

The Formula

[Intro] + [Mutual Value] + [Call to Action]

Example:

“Hi NAME,

I’m a local mortgage agent looking to partner with a Realtor in our area. I help clients close faster, improve their mortgage experience, and I also refer my clients out.

Would you be open to having a quick chat?

Thanks, YOUR NAME”

Nothing fancy. Nothing pushy.

This type of message converts about 51% of accepted connections into responses.

Lesson 3: The Follow-Up Messages 🔁

Here’s the truth:

Most deals don’t come from the first message. They come from follow-ups.

Follow-ups aren’t meant to resell your offer. They simply nudge the prospect to scroll up and reread your welcome message.

Casual. Polite. Intentional.

Example Follow-Ups

• “Hey NAME, just following up. Messages get buried sometimes. Wanted to see if you’re open to a quick chat.”

• “Hey NAME, circling back from my last message. Are you open to connecting sometime this week?”

• “Hey NAME, doing my due diligence and following up. Did you happen to see my last message?”

📌 Action Step:

Create 7 follow-up messages and send them every 3-5 days, in order, to anyone who hasn’t responded.

A “no” is better than silence. Silence just means not yet.

Lesson 4: When They Say Yes (Don’t Mess This Up!) 📅

When someone agrees to chat, your job is to lock in the appointment cleanly and confidently.

Booking Script

“Hey NAME, love that! How does DAY at TIME work for you?”

“And what’s the best number to reach you at?”

If they don’t respond? No stress. Follow up.

• “Hey NAME, just following up. Did you still want to chat sometime this week?”

• “Hey NAME, filling my calendar today. Are you open to a quick conversation soon?”

Until they say no, assume interest.

Final Thoughts 💡

Outreach doesn’t fail because of bad messaging; it fails because of inconsistency and lack of systems.

When you:

• Simplify your messages

• Follow proven formulas

• And actually follow up

…outreach becomes predictable, scalable, and way less stressful.

If you don’t want to do all of this manually, you can always click HERE and let the professionals handle it for you 😉