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The Biggest Value-Add From Lenders to Agents in 2023

April 08, 20232 min read

“I used to split Zillow leads with my agents, never again!” - P.S

As the real estate industry becomes increasingly competitive, lenders and realtors need to leverage innovative marketing strategies to attract more customers and stay ahead of their competitors. One such strategy is co-marketing with Google Local Service ads. In this blog, we'll explore the benefits of co-marketing with Google Local Service ads and why it's an excellent strategy for lenders and realtors.

Firstly, Google Local Service ads allow you to reach customers who are actively searching for your services in your local area. These ads appear at the top of Google search results when a user types in a relevant search term, such as "mortgage lenders near me" or "real estate agents in my area." By partnering with a lender with the Google Integration, you can increase your chances of appearing at the top of the search results for these keywords, making it easier for potential customers to find you.

Secondly, co-marketing with Google Local Service ads is a cost-effective way to reach a wider audience. These ads work on a pay-per-lead basis, which means you only pay when a user contacts you through the ad. This is a more affordable alternative to traditional advertising methods, such as print or radio ads, which can be expensive and difficult to measure the ROI.

Thirdly, Google Local Service ads provide valuable insights into your target audience. By analyzing the data from your ads, you can learn more about the demographics, interests, and behaviors of your potential customers. This information can help you refine your marketing strategies and tailor your services to better meet the needs of your target audience.

Lastly, co-marketing with Google Local Service ads can help you build trust with potential customers. These ads include reviews from previous customers, which can help establish your credibility and reputation as a reliable and trustworthy lender or realtor. By partnering with a reputable lender with the Google Integration, you can also leverage their existing customer base and expand your reach even further.

In conclusion, co-marketing with Google Local Service ads is a smart marketing strategy for lenders and realtors looking to reach a local audience and increase their customer base.

By leveraging the power of Google's search engine and partnering with a trusted lender with a Google Integration Tool, you can generate more leads (with high intent), get more qualified booked appointments (via tool only), only pay per lead, not pay per exposure, and ultimately grow your business. Split the cost with your referral partner!

Interested in acquiring the Google Integration for yourself or for a Realtor you know? Follow the link below and share with your Realtor partners.

This is not available to everyone so right now (it just rolled out for agents last month) is the best time to get started before the rest of the world hops on.

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Will Anagnos

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