Your Mortgage Prospecting Plan

I have spoken with 1000 loan officers over the past 5 years, ranging from newbies to veterans. I'm not joking when 99% of them don't prospect for business properly, yet most are convinced that they are.

Take it from me, as I have spoken with this audience way more than you have. You can't grow a business on cold calling. You can't guarantee success by networking and going to open houses.

There are too many roadblocks that 99% of MLOs do not overcome. The rejections, objection, but the worst of all, the TIME invested.

The time it takes an MLO to grow a referral network for their mortgage business is a lot, and most MLOs don't have the patience or drive to stick it through.

Little do they know that they are incredibly lucky to be an MLO in 2025. You don't need patience or drive anymore to succeed, because today you can have online systems and procedures that save you time and every, avoiding burnout and faster success.

I'm now going to tell you what you need to do to acquire referral partners for your growing mortgage business.

Step 1: Optimize your Facebook profile to speak to and attract Realtors so they're interested in who you are. Friend 10-25 Realtors on Facebook. As many as Facebook allows that day. Then whoever connects with you, send them a message 24 hours later. Then follow up until you get a response. Have scripts ready for all scenarios. Have a strategy that gets each Realtor to the next step of your "funnel" for faster conversion. Know your value proposition and develop a follow up and nurture process.

Step 2: Do the same thing on Instagram

Step 3: Do the same thing on LinkedIn or automate the process using: https://www.omegaleadconverter.com/

To properly execute this and get results, you must do it for 6 months straight.

Our company has tested this with over 100 MLOs and 100% who didn't skip a day for 6 months all acquired referral partners who years later still send them referrals. This gave these MLOs a foundation for their mortgage business and it's future success.

The biggest roadblock using this strategy isn't getting objections or the short 1 hour per day it takes to execute, but the consistency.

Most MLOs will try this for a month on their own, not get any referrals and give up. Which is why it's crucial to put something on the line that you won't allow you loose, like monetary investment. You won't give up after 1 month if you have money to loose.

People who invest their own financial resources into proven marketing campaigns succeed as a much higher rate, simply because they have to. They put something on the line they refuse to loose. This drive creates their future positive ROI and confidence to take their business to the next level.

If you want to grow a network of referral partners without the risk of human error and the feeling of spinning your wheels, then schedule a call with me today to chat about mentorship.